MY WORK

CAMPAIGNS

Shown here are examples of integrated communications and marketing campaigns including an award-winning 'Safer Together' campaign launched in support of Wates Group's Zero Harm strategy. This campaign saw a 98% positive engagement rate and was instrumental in helping the company achieve its goal of Zero Harm a year early.

DIGITAL

My work for Inquilab Housing Association saw the launch of a new website designed to better connect, inform, and engage with residents and which reflects the brand as a vibrant, forward-thinking, ED&I-led organisation. Featured here are other examples of websites, intranets, social media and interactive digital platforms which I have written and launched.

BRAND

Managing a brand is much more than creating a logo or slogan; it's about tone of voice, consistency of message, and a look and feel that, collectively, defines a company or product. Here are some examples of re-branding campaigns which I have led and launched, and how branding has been applied across the marketing communications spectrum.

PUBLICATIONS

Whether digital or print, the art of producing a good publication is in fusing creative design and great words that together engage a target audience. Here I am featuring a selection of publications and I am particularly proud of 'Inspire' magazine, an internal magazine that was designed to appeal to external audiences too; such is my belief that if a customer wants to know how an organisation lives its values, they need to look inside it!

CREATING SOCIAL VALUE

My work in creating and delivering social and environmental initiatives that help create more sustainable communities, and which support people from disadvantaged backgrounds have proven to be instrumental in creating social value and promoting ESG commitments. Here, I give some examples which includes developing a national profile, and income generation, for a children's charity, implementing and managing partnership programmes, and developing campaigns that connect employees through volunteering, mentoring and fundraising.

EVENTS

From small strategic networking briefings to leadership conferences and from award ceremonies to large-scale company Roadshows, my experience not only covers the creative production and management of such events, but also in shaping content; working with senior stakeholders to ensure consistency of messaging, clear informative and authoritative communication with the right tone of voice to engage the audience.